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About Visual Analytics

Visual Analytics (VA) is an established, multidisciplinary field: “the science of analytical reasoning facilitated by interactive visual interfaces” (Thomas & Cook, 2005). Human analysts use VA to take masses of data, in forms that are often not clear to stakeholders, and visualize it interactively in ways that transform the data into meaningful visualizations, revealing hidden patterns and problem solutions to that audience. VA takes advantage of the powerful visual intelligence and cognitive capabilities of human analysts: Humans are superb pattern recognizers and a picture is worth at least a thousand words.